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and ASC9720199. Any thoughts, findings and conclusions or recomendations expressed Within this material are
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In this article, we first explain the value elasticity that CPG companies have found lately. Then we make five tips for business leaders: environment grounded lengthy-time period aspirations, deeply comprehension consumer behavior, selecting which RGM levers to drag, engaging vendors in new approaches, and strengthening tech capabilities.
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CPG providers needs to be finding in advance in finding approaches to make use of access to this sort of granular knowledge on SKU sales throughout all sales channels to make much more sturdy models and also have additional strategic discussions with retail partners.